Virtual World Prepaid Cards (Maplestory in Target)

Maplestory launched a prepaid card in Target (http://www.nexon.net/). Here is a BusinessWeek article on them mentioning the prepaid cards: www.businessweek.com/magazine/content/07_13/b4027047.htm?chan=innovation_innovation+%2B+design_top+stories
"Now the question is, will Americans spend real money in virtual worlds? (Older games rake in subscriptions or down- load fees.) MapleStory "was a litmus test to see if U.S. audiences would have spending patterns similar to Korea," says Min Kim, Nexon America's director of game operations. To make it easy, Nexon Cash cards, which are used to buy digital goods, are being sold at Target (TGT ) stores. So far, so good: In February, North American players spent $1.6 million on 600,000 virtual products within MapleStory."