From Virtual World News (yes I cut and pasted this article - do not hate me Joey! Virtual World News is an excellent site and well recommended reading for industry watchers) http://www.virtualworldsnews.com/2008/12/ub-funkeys-launch-microtransactions.html
U.B. Funkeys, the vinyl toy collection and virtual world, announced the launch of a microtransaction model. Typically users buy Funkey toys, developed by Mattel, to get access to new game rooms and content online. Now they can buy Funkey Familiars, or virtual versions of the toys, to get access to the games as well as Portal Jammers, which offer one-time previews of the rooms and games. Uses can now purchase Loot, the virtual currency, in-game.
PG will analyze this intriguing development in more detail after the Christmas Holidays...
