"For years, the industry has said item selling (microtransactions) would not work with the console driven North American market. However, we were pleasantly surprised to find similar adoption patterns in the US, as in Asia. Not only did MapleStory’s registrations take off; many players were purchasing Nexon Cash to access our virtual items.
"One of the early challenges for Nexon was billing. MapleStory is free to play, and all revenue is generated through item sales. The items are one of MapleStory’s most unique features as they allow players to create truly distinctive avatars. However, at the outset with PayPal being the only payment vehicle, the good majority of our user base (teens to early twenties) could not purchase our virtual currency, Nexon Cash. This issue has been ameliorated by the release of our prepaid cards at all Target outlets nationwide. The cards have been flying off the shelves, and we have had several reports of stores with no stock several days after the initial release on January 16th, 2007.
http://www.gamasutra.com/php-bin/news_index.php?story=12928
2 comments:
that's the wrong guy =)
http://seattle.casuality.org/html/speaker_MinKim.htm
He's even better looking than the other guy!
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