Pretty Crap?

SL Brand presence "pretty crap"? The brand guys at the Blake Project Blog think so; "It all sounds pretty amazing, until you visit Second Life. Having spent last weekend walking around its virtual universe, I have to report that the whole thing is pretty crap - a bit like Milton Keynes with a very bad hangover. The branded locations that sounded so impressive in the pages of BusinessWeek are very basic and virtually devoid of visitors. Despite Second Life's bold claims of 8m residents, the limited server space means that locations can handle only 70 avatars at a time. Once you leave the congested entry portal, however, this is hardly a problem as most of the site is eerily quiet and deserted. I grew so bored and lonely in Second Life that I resorted to removing my trousers and shouting at the occasional avatars that passed by in a desperate attempt to make contact." www.brandingstrategyinsider.com/2008/01/second-guessing.html