Webkinz Jr., the new virtual world from Ganz targeting kids 3-6, went live last week. Ganz is already a leader in the kids world space with Webkinz, which helped jumpstart the craze and certainly the (patented) concept of linking physical toys to virtual worlds. Even at a simple level, though, Webkinz is likely too complicated for the preschool set. The website itself is simplified compared to Webkinz, and the virtual world promises age-appropriate activities and games, guidance and educational programming for children, and a parents' area to monitor in-world progress through a deluxe membership.
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