... the launch of the French, Italian, and Spanish language versions of www.stardoll.com, an online celebrity dress-up and community site for everyone who likes fashion and celebrities. In addition to the German version launched before the holiday season, these newly localized sites dramatically increase the potential audience for Stardoll.com in each language market.
Stardoll.com CEO, Mattias Miksche, said, “We started with an English version and built a tremendous audience. Now we have an opportunity to extend our community to an even larger global audience. Our membership base has grown from 3.5 million to 5.5 million in just three months and we anticipate that significant growth will come from the localized sites.”
About Stardoll.com
At Stardoll.com, users can create their own virtual doll to style and interact with or choose from the always-growing collection of celebrity dolls and dress them up in virtual fashions.
Clothes and accessories for the personalized dolls and their rooms are paid for with Stardollars, a virtual currency that is bought with real money via credit card or premium SMS payments. Stardoll.com investors include Index Ventures, whose track record includes Skype and Infospace, among many others, and Sequoia Capital, whose track record includes Yahoo, Google, and YouTube, among many others.
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