Mattel stole my idea!!! Bastards ... just kidding. I actually predicted this back in 05 ...
What are the U.B. Funkeys™ and How Do They Work…
Radica’s U.B. Funkeys™ is the first interactive toy that integrates collecting with connecting. This innovative new product marries vinyl toy collecting with interactive computer gaming, delivering an all-new virtual environment filled with fun and games.
To play U.B. Funkeys™ users first purchase a starter kit. The starter kit comes with a U.B. Funkeys™ “hub,” two Funkeys character figures and PC software. Each collectible Funkeys character plugs directly into the U.B. Funkeys™ “hub,” which is attached through a USB cable to the player’s computer. When a Funkeys character is placed into the hub, the player’s onscreen avatar changes its appearance to match that of the specific Funkey connected to the “hub.” In addition, each Funkeys character unlocks new games and zones in the U.B. Funkeys™ world. The more Funkeys kids collect, the more zones they can unlock and games they can play.
There are 42 different Funkeys in all, some more common than others. Each Funkeys figure allows kids to play a specific game within the world and buy special items associated with that figure. By playing games in the U.B. Funkeys™ world, players earn coins that they can use to purchase items for their “crib.” Players can then customize their crib – from picking out furniture and painting walls, to adding carpet, plants and other home decor – then save and upload it to share with friends.
www.arkadium.com/case-studies-funkey.html
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