Habbo Partners with William Morris Agency

Habbo Hotel is officially the first virtual world represented by the William Morris Agency. The partnership will help Habbo "facilitate new strategic partnerships to generate cross-marketing and promotional opportunities," potentially bringing in more business like the licensing deal reached last week with Paramount to distribute virtual goods. WMA will also "provide popular Hollywood and music celebrities for in-game interview appearances within the Habbo community" in addition the to rather numerous celebrities that already pass through the Hotel. The two are focusing on "new revenue-generating business opportunities with major studios, television and cable nets, record labels, and professional sports leagues." “As the Habbo community continues to increase, their audience will demand a mainstream in-game entertainment presence,” Jim A. Wiatt, Chairman and Chief Executive Officer, William Morris Agency, said in a statement. “William Morris’ Digital Group will be a key partner helping Habbo develop ideal business and marketing opportunities with the leaders of the entertainment industry.” And yes, we will learn all about this whole virtual world thang with HABBO ... we know nothing now...