Craig Sherman, who heads Gaia Online, says Gaia collects $1 million every month from players who buy virtual goods ranging from puppy ears to lightning bolts to something called a "coal tavern wench's bustier." PG's sources say 40% of this is via prepaid cards which makes about 400K per month usd or about $5 mill usd for printing your own virtual money - wow!
http://ap.google.com/article/ALeqM5h5f3CnR17qRvLoMEgNKycgqeahcQD9322FIO0
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