PG likes their fast and easy sign up process but is not sure the long-tail go where no one else has gone business development strategy will result in a golden goose exit strategy ala 3United http://news.cnet.com/VeriSign-buys-3united-Mobile-Solutions/2100-1033_3-6038979.html
Anyway, why is their site in Finnish and blog in English? You can read all about them in this article http://www.virtualgoodsnews.com/2009/02/fortumo-on-mobile-payments-and-the-long-tail-in-eastern-europe.html
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