Philip Rosedale's 2 Taos's

.. compare:
Love Machine Inc. Tao http://www.lovemachineinc.com/jobs/
Our Tao
Transparency
. We will commit to systems and practice that give all team members a well-developed sense of what is going on, how everyone else is doing, and where we are going. This will include things like using messaging systems that show us all day-to-day what is getting done and who is doing it, as well as completely open compensation tables, financials, and company communication. Time is of the essence, and transparency is not achieved unless this information is being widely and frequently consumed.

Believe in the market
. Wherever possible, encourage a process in which internal markets allow multiple buyers and sellers to compete to create the best product or solution. Also, accept that in most cases, the wisdom of a large number of people is better than yours. Though markets and democracy have lots of problems, they are nowhere near as bad as the alternatives, and their advantages grow the more rapidly changing the external conditions become.

No Fear
. Take real chances, and fortune will favor you. Lose your fear and you will see things clearly. Confront, expose, experience, and transcend your own weaknesses. Fear is the mind-killer, and it enslaves us most of the time and influences most of our decisions. Rage not against the machines, rage against fear.

Do it with style
. This is a zen thing. If you are chasing only the results – money, fame, whatever, you cannot operate at the highest level of quality and output. If you already knew you had won, how would you do it? That’s the right way. Have fun.

Love is the answer.
Everything presented above will lead you astray unless your actions come from love. Love is the most subtle and complex emotion. It can be experienced at peak intensity only with the full power of the human intellect and in the calm of a fearless and lucid mind. The direction of evolution is toward love. Hence the company name.

To Linden Lab's Tao: http://lindenlab.com/about/tao'

Vision and Mission
It's our mission to connect us all to an online world that advances the human condition.Close Quote

Or in other words, we are working to create an online world having the exceptional property that it advances the capabilities of the many people that use it, and by doing so affects and transforms them in a positive way. Read "The Mission of Linden Lab" blog post for more info.

Company Principles

Work Together.

We are engaged in a wildly ambitious and complex endeavor. We need to take on risk and accept the occasional failure. But we dream, stumble and win only together. This requires a level of creative collaboration you won't find in many companies. You must not only respect but actively seek out differing views, and then find closure after dissent to move forward together. When you look back, do so to find ways to improve rather than to blame.

Walk in our Residents' shoes.

We are blessed by some of the most informed, passionate, committed customers imaginable. They are our reason for being, they are our world, and we call them Residents. They are an insuperable source of advantage and an awesome responsibility. In every choice you make, consider how your choice will impact their experience.

Good People Make Good Choices . . . and vice versa.

There's love in the spirit of our mission, the enjoyment we take in each others' company, the style and humor we have at our best. We're here because we're open to all the wonders of the world and the goodness in each other; even the cynics among us harbor the begrudging belief that all things are possible. This is a place where you can be you, and we ask you to make the choices that enable your colleagues to bring out the best in themselves.

Be thoughtful and transparent.

We build trust through transparent and open communication. Be prolific in your communication but thoughtful, and remember that context is key. Report on your progress regularly and in language that benefits the widest possible range of your colleagues. You are responsible for ensuring that your messages reach your intended audience - make sure your signal does not become noise.

No Politics.

Sharing our mission requires that you honor this rule at all times: Never act to advance your own interests or someone else's interests at the expense of the interests of the company.