Reuben Steiger CEO of Millions of Us; ""There's an old saying that if work was fun the rich would keep it for themselves," said Reuben Steiger, CEO of Millions of Us, an agency that builds advertising presences for big companies in virtual worlds like Second Life. "We need to find ways to make this kind of work less oppressive -- make it fun." ... Virtual worlds already are being used for collaboration by small businesses, Steiger said. The advantage to that kind of collaboration, from an enterprise perspective, is that it's cheap, Steiger said. The disadvantages: It's a hosted solution -- you can't bring Second Life in-house behind a firewall, at least not yet, although Linden Lab is talking about developing a hosted solution and open-sourcing its server software. Ironically, Steiger's company, Millions of Us, isn't a distributed organization. All but four of the company's 38 employees work in the company's Sausalito, Ca., headquarters. They found that remote workers were more likely to be "unhappy" and "prone to meltdowns," Steiger said. NO, they just want to be closer to you Reuben!
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