A big deal for Ericsson IPX, which today announced that it is to provide its global internet payment exchange (IPX) payment and messaging service to eight network operators across the country. With this service, Ericsson will enable Indian and international content providers to reach approximately 202 million subscribers in India. The eight networks to offer the services within the coming months are Bharti Airtel, Reliance Communications, Bharat Sanchar Nigam, Vodafone Essar, Aircel, MTNL Delhi, TATA Teleservices and Idea Cellular.
Mats Granryd, MD, Ericsson India, says: "We are happy that these networks have added Ericsson IPX services to their offering and will be joining Ericsson's global network of IPX-enabled mobile operators. This is an important step in bringing a true global payment solution to India where operators and content providers can fully benefit from the reach of Ericsson." Using Ericsson IPX, mobile subscribers in India will now be able to securely purchase mobile multimedia content such as music, games, wallpapers and ringtones from mobile content companies. Payment will be handled in a safe and seamless process between mobile phone user, content provider and network operator and will provide mobile phone users with a high level of payment assurance.
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