Saturday, December 22, 2007

Taatu English in Private Beta


Taatu has huge potential. Already popular in France, Belgium and the Netherlands, TAATU, a Habbo Hotel-looking virtual world for young people, recently debuted an English beta version. The company describes it as a Flash-based "safe, managed and moderated environment where youngsters can enjoy rich multimedia content (e.g. music, events, game play)." English-speaking users can move back and forth between the other worlds as well, which have over half a million registered users on average visiting the site twice daily for 2 and a half hours spread out over the week. The demographic is 10 to 19 and split about evenly between male and female. A representative for the company pointed out that previously "the game was available, but without content." TAATU follows a similar pattern to Habbo and other kids worlds by bringing in artists for in world events, but in a different move, the chat sessions are hosted over webcam instead of just in the world itself. www.virtualworldsnews.com/2007/11/taatu-debuts-en.html

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