Tuesday, August 28, 2007
August 21, 2007: Yahoo Search Maketing Adds Quality Score Alerts, PayPal Billing
At SES yesterday, Yahoo introduced some new features for Yahoo Search Marketing advertisers. They include adding PayPal as a payment option, the introduction of a quality score alert system that notifies individual advertisers when their score drops, and enhancing the ad creation process. The latter group of changes includes these items, taken verbatim from the company's announcement:
* Advertisers will be able to create, edit, copy, delete and view all saved ads (up to 20) for an ad group and in one place. And view the performance of their ads against one another with one click.
* Additionally, advertisers will be able to view examples of ads using selected keywords. A best practices tip sheet will be available to view directly in the interface.
* Lastly, once a new ad is created, advertisers will be prompted to create another one. Creating a second ad activates ad testing, which allows advertisers to compare how ads in a specific ad group are performing against one another in order to help improve quality index score.
The article here: http://blog.clickz.com/070821-112115.html
Oluniyi David Ajao has written a concise and interesting article on Paypal's new look and service features in the face of new competition fron Google Checkout and Amazon. The article also details PayPaal's co-operation with YAHOO and some of Paypal's coming UI and web page changes. Some exerpts: "One can argue that Google Checkout is not exactly a competitor to Paypal, since they are not exactly the same. Google Checkout speeds up your checkout process while Paypal is a complete online payment system. To me, the mere fact that Google Checkout makes online shopping faster (by auto-filling your shipping address and making payment for you without sharing your credit/debit card information) must have made Paypal sit up and offer Paypal Express Checkout."
"These are the highlights (of the coming Paypal web changes):
* PayPal’s home page is getting a new look in a few weeks’ time
* Paypal logo and checkout buttons will all change
* Paypal will be offering local phone support in some more countries
* Disputes and claims will be reconciled faster (now that’s a real claim)"
David's article can be found here with his bio: http://www.africanpath.com/p_blogEntry.cfm?blogEntryID=2171
Also, Paypal has launched a blog at www.thepaypalblog.com