Disney (the parent company of ABC News) has already created a Web site that allows girls to create their own personalized fairy avatar at www.DisneyFairies.com, but later this year, that avatar will be able to play in a bigger, magical, massively multiplayer world called Disney Fairies Pixie Hollow. As a fairy in Pixie Hollow, you will be able to explore homes and meadows, play and chat with other fairy friends, customize your own home and look, play games, and go on quests. Some of these quests will be to find famous fairies like Tinkerbell. Other quests can take you offline to pursue real world quests like recycling or making someone laugh.
"When playing in Pixie Hollow, girls not only view themselves as virtual fairies, but really think and feel that that they are, in some way, real world fairies," said Steve Parkis, senior vice president of Disney Online. "We believe it is important to give them the opportunity to continue the experience by expressing their 'inner fairy' in the real world, outside of the online experience." When girls return online to report about their off-line quest, they will be rewarded within the virtual world. Unique to this virtual world is the addition of Fairies Clickables, special collectible jewelry that houses new technology which, when touched to other Clickables, transfers information. Developed in partnership with Techno Source, this jewelry will come in the form of charms, charm bracelets, and necklaces that can be stored in a jewelry box which connects to the computer via a USB connection.
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