"PR Newswire began working in Second Life in January last year and then entered the virtual world in July with the goal of allowing users to read and submit releases via kiosks scattered throughout the environment. It's left now after finding that "interest in the initiative was quite limited both in SL and among PR Newswire's core real world customer base," Dave Armon, COO of PR Newswire, told SLNN. "PR Newswire has a strong commitment to innovation and to reaching the audiences important to our customers. We remain active in social networks and industry groups involving gaming and virtual worlds." AOL had a similar message when it left Second Life to explore other virtual worlds in December."From VWN.
Monday, March 3, 2008
PR Newswire Leaves Second Life
"PR Newswire began working in Second Life in January last year and then entered the virtual world in July with the goal of allowing users to read and submit releases via kiosks scattered throughout the environment. It's left now after finding that "interest in the initiative was quite limited both in SL and among PR Newswire's core real world customer base," Dave Armon, COO of PR Newswire, told SLNN. "PR Newswire has a strong commitment to innovation and to reaching the audiences important to our customers. We remain active in social networks and industry groups involving gaming and virtual worlds." AOL had a similar message when it left Second Life to explore other virtual worlds in December."From VWN.
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