Hasbro's LITTLEST PET SHOP VIPs Deployed Globally; Pileated Pictures, an online entertainment studio with a focus on virtual worlds and casual massively multiplayer games (MMOs), released information about its first two launches for 2008: The first is a major update to Hasbro's LITTLEST PET SHOP VIPs virtual world web site, which launched internationally in early February with new features in nine languages, making it one of the largest global rollouts of a virtual world to date. The second is Pileated Pictures' original creation, PlanetCazmo.com, a virtual world for Teens and Tweens that has seen impressive viral growth in a short period, without any promotional efforts.Hasbro's LITTLEST PET SHOP VIPs virtual world is now accessible in nine languages, with an expanded collection of new pets, online activities and games. Designed for young girls, LITTLEST PET SHOP VIPs are a collection of plush pets with codes that unlock access to an online virtual world where each pet comes to life as playful characters. The new version of the game includes significant enhancements including more games, activities and community features where girls and their VIPs can explore, nurture, exercise, "shop" and decorate. With well over 20 games and activities, the launch in nine languages makes it one of the largest global roll-out of a virtual world to date. "It was once again fantastic to work with Hasbro, this time to take the LITTLEST PET SHOP VIP's to a global market," said Pileated President, Michael Levine. "Launching simultaneously in nine different languages puts Pileated in a select group who have launched a virtual world to an international audience, and we plan to keep growing the experience in the months ahead with new content and features."
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