ME2

With the popularity of Club Penguin and Webkinz, other toy makers are trying to tap into the virtual world craze. Here is a beta virtual world planning something different from those already playing in the virtual sandbox - ME2. From iToys, $34.99, for ages 8-14, coming in August 2008 While ME2 (pronounced "Me Too" which stands for "My Electronic Double") shares the popular Webkinz model of a physical toy providing you a presence in a virtual world, this toy/virtual world is refreshingly different because it is all about motivating children to exercise.
The ME2 handheld gaming device looks like an outsized pedometer and it operates in a similar manner. While kids can play simple arcade-style games on it using its full color LCD screen, the device's main purpose is to track children's physical activity and translate that activity into Power Points that are used in a virtual world. While carrying the device, any movement on a kid's part converts to Power Points stored in the device. By plugging the ME2 into your computer via a USB connection, you transfer your stored points and enter a rich and vibrant 3-D virtual world. Developed, in part, with an advisory panel of 60 children ages 8 to 13, this world beckons you to explore different lush islands. To play you create an avatar and then use your Power Points to make your avatar more powerful in areas of agility, jumping, speed, luck, and intelligence. The Power Points can also be used to buy currency in this world. For example, you may find you need a flashlight to explore a dark cave in the online world. To purchase the virtual flashlight, you will need to do something physical in the real world. So kids may hop on their bikes, play hop-scotch, or join a soccer game to earn enough Power Points to buy the flashlight. This massively multiplayer virtual world will go into beta testing in June, and plans to roll out in August.