Free vs. Cheap - Why Micropayments Failed

In an article titled "Free! Why $0.00 Is the Future of Business", Chris Anderson writes for Wired Magazine about how more and more things are trending toward free. Here's his view about why micropayments failed: "The huge psychological gap between "almost zero" and "zero" is why micropayments failed. It's why Google doesn't show up on your credit card. It's why modern Web companies don't charge their users anything. And it's why Yahoo gives away disk drive space. The question of infinite storage was not if but when. The winners made their stuff free first." This is a load of bollocks of course, but makes some interesting points anyway. www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=all