Tuesday, April 24, 2007

HABBO & IRC Galleria Merger (Leveraging Habbo's Infrastructure)


Sulake Corporation, the company behind Habbo takes a strong step towards the social networking scene by acquiring Finland's leading social networking service IRC-Galleria. The acquisition makes Sulake the biggest company in online communities and virtual worlds in the Nordic region. Sulake's online services now reach more young people than any other media in Finland.

Sulake's long-term goal has been to broaden its product portfolio with new online services, which can be launched internationally by utilizing the unique international network Sulake has built for Habbo. Currently Sulake has offices in 19 countries with a staff of over 300, over 150 payment methods in 32 countries, global hosting centers as well as distribution and marketing partners all over the world.

The objective of the deal is to launch a new social networking service based on IRC-Galleria concept to carefully selected countries using Sulake's infrastructure and experience. The IRC-Galleria concept has localized versions already in Russia, Estonia, Lithuania and Germany.

1 comment:

Unknown said...

Hello Payment Guy -- I'm Michael Marubio, CEO of PaidByCash. We've launched ou main product about a monh ago, and are about to launch our gaming focused product --would love your input.

Sounds like you understand the challenges and appreciate the market.

Give me a call

MM