Saturday, August 23, 2008

WebKinz Internationalization and Localization Strategy

TORONTO, ONTARIO--(Marketwire - Aug. 22, 2008) - Webkinz WorldTM, the premiere children's virtual world, is now actively growing around the world as children everywhere want to share in the fun. In response to worldwide demand, key elements of Webkinz World will be translated over the next several months in phases. Global participation is expected to increase dramatically. Members of Webkinz World will soon be able to play online with friends all over the world. The multi-award-winning site has seen skyrocketing growth across North America since its launch three years ago. Children purchase a soft plush pet with a secret code, which allows them to adopt a virtual pet online. In Webkinz World, they care for their pets, decorate rooms and earn virtual money by playing games and quizzes and doing small jobs. Members can visit with 'friends' on the site and ensure their pets are happy, healthy and content.

The Webkinz World site lists distributors and stores around the world that carry the plush Webkinz pets. Ganz is launching the international Webkinz eStore (, giving kids in areas where Webkinz toys are not sold the chance to purchase a plush pet or a virtual pet code. Members all around the world are also able to purchase special online feature codes for exclusive virtual items to expand their play in Webkinz World.

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