Friday, October 17, 2008
If only Habbo made $100 million ...
This Aussi article on virtual worlds must have been written by Crocodile Dundee. I do not know who this guy interviewed at Sulake if anyone to state:
"Habbo, owned by the Finnish company Sulake, generated about $100 million in revenue in 2008, 75 per cent of it from teenage users buying virtual furniture to deck out their private rooms in the Habbo Hotel. The remainder comes from advertisers." 2008 is not even over yet dude. And HABBO revenue has been shrinking since Japanese VC SoftBank's 5% purchase in 2006. HABBO revenues peaked in 2005 and have dropped steadily since then http://www.smh.com.au/news/biztech/virtual-playgrounds-for-kids/2008/10/09/1223145499071.html
Interestingly, the article quotes Aussie HABBO Chief Jeff Brookes; "Habbo is looking to expand its global teen reach - it has about 9 million users - to older audiences although it is acutely aware of start-ups looking to poach its users.
"It's the brightest star in the online sector in terms of development and where people see the future," Sulake's Asia-Pacific regional director, Jeff Brookes, says. "For Habbo, once our users hit 17 they pretty much drop off. It's why there are 200 virtual worlds in development .. everyone is trying to get another one going that will catch them at 17 and catch them again after that."