Wednesday, March 28, 2007

Country-specific payments pay off

On Zigiz.com, the player has a choice between different payment systems. This is due to the fact that not everyone has a credit card or online wallet, and also because the availability of payment systems differ from country to country. Reinout te Brake:
"For example, payment solutions like IDeal and RaboDirect are available in the Netherlands, but not accessible to German or Spanish players. As one of the first game publishers, we therefore invested in a country-specific payment environment in which different renowned payment systems are integrated. This way, players can opt for payment via bill settlement systems such as IDeal , MasterCard , RaboDirect and Click&Buy . It is also possible to buy credits via an SMS or a national paying number. Since the introduction of the new payment system, the conversion degree has shown a considerable increase: the number of players that play in the "play for real" environment, has increased markedly in the last few months."
http://casualgames.web-log.nl/casualgames/spill_group/index.html

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