Tuesday, March 27, 2007

Second Life for Casual Gamers "Flowplay" ... but based on Club Penguin

Another ex-Real Networks Exec starts a virtual world a la Philip Rosedale... "Derrick Morton left RealNetworks last September to create FlowPlay, a startup that he describes as a "virtual world platform powered by casual gaming. "Morton said he is basing FlowPlay on the success of ClubPenguin.com, a virtual world for kids between the ages of eight to 14. The Kelowna, B.C., startup -- which Morton said is "exploding" with more than 1 million monthly visitors -- allows kids to sign up for free, but also charges monthly subscription fees of $5.95. "FlowPlay plans to differentiate itself from ClubPenguin by going after older teenagers. (According to ComScore Media Metrix, about 30 percent of casual game players are under the age of 24). That's an area also being targeted by Doppelganger, a San Francisco startup that recently landed $5 million.

http://blog.seattlepi.nwsource.com/venture/archives/112180.asp

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