Forrester on "Marketing On Second Life: Think $100K Plus Per Year"

January 9, 2008
Marketing On Second Life: Think $100K Plus Per Year
A Second Life For Marketers?
by Brian Haven, Jaap Favier
EXECUTIVE SUMMARY
"Many firms have purchased an island in Second Life and built a venue to engage a target audience, raise funds, test products, educate users, or sell virtual or digital goods. High initial investments, short life cycles, and the need to keep a constant watch add up to tangible experiments with hard-to-measure returns." Forrester is doing SL no favors...