From Virtual World News http://www.virtualworldsnews.com/2009/01/paybycash-takes-ultimate-game-card-to-india-.htmlPayByCash announced today that it was making its alternative payment methods available to the Indian market in over 20,000 retail locations. A company representative told me that specifically PayByCash was selling its Ultimate Game Card, which comes in branded and unbranded options and offers a generic virtual currency for hundreds of virtual worlds and games. With the addition of the Game Card, that also makes India, which has lower credit card use than some other areas, a new market for virtual worlds. Nasscom, an Indian tech trade organization, says that teh gaming industry in India exceeds $212 million and is growing at a compound annual growth rate of 50% to exceed $1 billion by 2012.
“It’s always been our mission to give gamers every opportunity to enjoy online entertainment no matter where they live,” said Kevin Higgins, President of PayByCash. “Our expansion into India enables its millions of consumers to experience and purchase the over 300 games, virtual worlds, and premium content of our PayByCash publishers as well as providing other types of merchants with a new revenue stream.”
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