Thursday, February 14, 2008

Back to School

Sounds a lot more fun and interesting than the drivel I studied; "Welcome to the USC Annenberg Program on Online Communities" USC's pioneering Charles Annenberg Weingarten Program on Online Communities (APOC) is the first master’s program in the world to recognize that online communities are the future of our economic, political, and social lives. They are the most successful application of “Web 2.0” concepts, and are increasingly popular as well as critical to the success of a wide array of industries. According to Alexa rankings, more than half of the top ten most frequently visited websites revolve around social networking or media sharing. The hottest sites include YouTube, MySpace, Facebook, Hi5, and Orkut. Additionally, many traditional mass media, such as newspapers and television, are incorporating new media and social networking features as part of media convergence. Online communities also hold the promise of new forms of social communication, increased political involvement, better support networks, cutting-edge advertising, and new economic models for news, video, and music. It is in this world that APOC students learn, gain firsthand experience, and then create an online community, attaining a master’s degree in just a single year. At APOC you will join a select group of graduate students to focus on the effective management, production, and power of online communities. Students spend a fast-paced year working with and learning from a diverse student population, world class faculty, industry professionals and acclaimed "gurus". Classes address a range of topics, from design and management to emerging technologies, industry innovations and science of persuasion and affiliation. As a student, you will gain the knowledge, insights, and technical experience to gain the depth and breadth of knowledge necessary to take your place among leaders in this quickly evolving professional discipline. To achieve this, you will intern at some of the most distinguished and innovative companies in the nation, such as Yahoo, MySpace, the LA Times Online, and PBS New Media, as well as exciting new start-ups and nonprofits. For the latest list of internships, please click here. To apply for APOC, please go here. For more information, please visit or contact Karen North at

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