Thursday, February 14, 2008

Here Come the Kittens!

Sanrio Digital announced today the launch of a closed beta for a virtual world based on its incredibly popular Hello Kitty brand. Hello Kitty Online will feature locations based on the Flower Kingdom, London, Paris, Tokyo, Moscow and more. Integrated with the community portal of Sanrio Town, the world will have ties to blogs, email, video sharing, and Sanrio merchandise sales as well as NPCs based on the characters of the Hello Kitty world. While the world seems to have a large social component, it's being billed as an MMORPG with customizable avatars, guilds, skill systems, and a player economy. There's combat and puzzle solving, but also crafting, houses to customize, and puzzles. Targeted at females in their pre-teens to twenties, the downloadable world is free to play, but will monetize off of the Item Mall, which "allows players to use real money to purchase special items and upgrades for characters."

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