Friday, September 12, 2008
Fruugo talks the talk - can it walk the walk?
Lot's of bigtalk from mysterious Fruugo dudes and dudettes .. PG cannot wait to see some action. Their test-tube is bubbling over with frothy green money making excitement. At least you can see they are saving money on marketing.
An example of their most recent PR was most attention-grabbing in its modesty;
"Fruugo will do for online shopping what Google did for Internet search. Reinventing the concept of e-commerce, Fruugo brings together businesses and consumers throughout Europe for a one-of-a-kind e-commerce experience. As we make an inspiring and social online shopping experience a reality, national borders and language boundaries lose their importance. Interactive, social, versatile, true-to-life... Fruugo is an online shopping experience unlike any other. Our constantly expanding team currently consists of more than a hundred enthusiastic experts, and the growth will continue after the launch. Fruugo will be launched later in 2008.” - Reijo Syrjäläinen, CEO, Fruugo Ltd.
Talk about reasonable expectations. With talk like this the newbie-Fruugo's have positioned themselves as the most revolutionary and perfect payment solution the internet has even known ... well, they better be with promises like that!