Six years after creating Second Life, Philip Rosedale announced that he would be focusing on a new project. Shrouded in mystery, the Linden Chairman and fellow Lindenite Ryan Downe began work in October on Love Machine Inc. Said Rosedale in today's blog post, "Yes, we are working on making a version of the Linden Lab LoveMachine (and some other tools too)...hopefully we can sell [this] to some companies and help them out." ReadWriteWeb sought to answer the immortal question - What is love?
LoveMachine is best known amongst Linden employees as a method of peer review. According to a 2006 Second Life Herald article, it was once used as a points-based employee incentive tool. Linden employees gave and received "love" for a job well done. If an employee was well-received amongst his or her peers, their accumulated love currency was redeemable for a cash bonus at the end of the month. Similar to social capital systems like Whuffie Bank, it appears that LoveMachine may become a reputation currency system for businesses.http://www.readwriteweb.com/readwritestart/2009/11/second-life-founder-launching.php