Thursday, December 10, 2009

Here Come The Japanese!

Interactive toys that is ... "Bandai America Incorporated, the US arm of the Japanese toy company, is wrapping its arms around the Internet in a big way by including strong internet tie-ins for all major toy launches. Bandai, already a leader in introducing Japanese toys to the U.S., is expanding its dominance in the boys market to the girls category. Core to that effort is the integration of online elements into the majority of these toys, including a brand new Tamagotchi product and Harumika, a doll clothing design product."

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