Thursday, March 20, 2008

Eero Aarnio’s classics now available in Playray

I really love this. "Users of the Finnish Playray site (and later the users of other Playray countries as well) can now decorate their avatars’ Playforia rooms with genuine virtual furniture by designer, professor h.c. Eero Aarnio. Playray collection includes for example the classics like the Ball (1963) and the Pastil (1968)." Here is a full screenshot example of the Playforia room with Aarnio products. These guys (and gal) at Playray often are much more innovative than HABBO although they tend to follow their virtual-world big brother a little too closely, especially when it comes to its international expansion strategy that seems copied directly from HABBO's playbook and unfortunately has not exactly been perfected by Sulake as it continues its quest for profitability. But this is truly cool and innovative so congrats Playray!

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