Thursday, March 20, 2008

Harper Collins Launches Virtual World For Tween Girls

Over the last 9 months I estimate we have seen 1 new virtual world launched per week. Here is one from Harpercollins, Sky Digital Media and Mykindaplace for tween girls called "HarperCollins will launch Lola's Land, a brand new interactive world for tween girls, on 14 April. The site is based on the character, Lola Love, created by teen magazine writer Lisa Clark. Designed and built by Mykindaplace and with Sky Digital Media handling advertising sales, Lola is the first HarperCollins fictional character to be given her own online world, to further enhance her popularity and strengthen the brand. Lola's Land will reinforce the Think Pink manifesto of the feisty Lola Love character. Lola encourages girls to feel good about themselves in every way – loving who they are, feeling confident, standing up to peer pressure and thinking positively. Lisa, who is an agony aunt, qualified Personal Social & Health Education practitioner and youth expert, will be Editorial Director for the site. It will be the first site aimed at girls in the tween bracket and will be the only site aimed at this age-group to combine editorial content, games, safe social networking and a virtual world. The site will cover pop star interviews, fashion, beauty, make'n'do, a pets gallery and lots of inspirational articles to promote positive thinking. Lola's Land will be an interactive world that can be completely customised by users, who will be able to spend the points they've earned by playing games and entering competitions. The site will use safe social networking features to allow users to interact with one another.

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