Monday, October 12, 2009

Disnery Puts $100,000,000 in Kiddie Virtual Worlds

Disney is creating up to 10 different virtual worlds at a cost ranging between $5 and $10 million a piece according to the New York Times. The article is an otherwise solid round up of existing children's worlds and plans, including Nickelodeon's plans to invest $100 million to create virtual worlds and casual games. In a recent keynote, Disney's Bob Iger pointed out that the upcoming Cars virtual world would cost millions, not hundreds of millions to develop, because it is built on an existing infrastructure. That builds on Disney's plans to work with children's changing habits to keep the company's virtual worlds from becoming a fad. “Are features like creating an avatar a long-term advantage for anyone? Probably not,” Paul Yanover told the Times. “The viability and sustainability of this business comes from the shifting behavior of kids and how they spend their leisure time.” [via New York Times

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