Monday, October 12, 2009
Vector City Racers Family Subscription Plans Are Very Smart
Cityracers Vector Entertainment just launched its online car racing world Vector City Racers (VCR). In beta for almost a year, and with launch delayed by litigation from Ganz Interactive (Webkinz World) http://paymentguy.blogspot.com/2009/02/webkinz-sues-webcars.html there are now 290,000 player registrations and typically draws 15,000 daily unique visitors http://www.virtualworldsnews.com/2009/10/vector-city-racers-launches.html. PG LOVES their subscription pricing model of 4 membership plans, especially the Family Monthly and Annual: Monthly ($4.95), Annual ($49.95), Family Monthly: ($9.95), and Family Annual ($99.00). Very smart! But their payment pages need a lot of work http://www.vectorcityracers.com/pages/parent/ParentsPricingMembershipPage
They also have a Facebook App that is pretty cool. Check this other review; http://www.familygameronline.com/2009/10/vector-city-racers-now-available-new.html
If I were these guys, I would try and do a deal with NASCAR or F1 even so every family / kid that shows proof of a NASCAR ticket gets a free membership.
The concept can be copied to other virtual worlds with advertising or co-marketing deals where a kid shows proof of purchase of a real life item (ie a receipt) and then uses this as a way to gain a membership, credits or other virual good from the participating virtual world publisher (eg stardoll users show H&M merchandise purchases as a way to get virtual items or memberships ...).