Same applies with Virtual Worlds; "Convince someone to take a subscription, and the revenue flows in for months to come. “It is amazing how inertia takes over,” says Peter S. Fader, a marketing professor at the University of Pennsylvania. Anyone who has signed up for a gym membership that is paid for but not used understands the genius behind subscriptions." http://www.nytimes.com/2009/10/11/business/11every.html?hpw
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