Tuesday, February 3, 2009
Maktoob's Good News
PG was delighted to receive this news from his good friends at Maktoob about their record numbers. Congrats Ahmed and Team!
"Dear Colleagues and Partners,
I wanted to share with you all some big news, not just for Maktoob.com, but for our whole industry.
ABC Electronic has just completed our third Web audience audit and has certified our monthly audience traffic at 14.7 million unique visitors who viewed 323 million page impressions in the month of November 2008 you can view and download the certificate at:
The fact that over 14.7 million people have visited our portal is a testament to the coming of age of digital media in our region. The days when a tiny slice of the total population in the Arab world had access to the Internet are long gone. With over 45 million consumers now using the Internet in our region as a major source of news, entertainment, and communication, stale arguments of the time not being right for a substantial shift in advertising spend towards digital no longer hold water.
And at a time when we are all having to be much more judicious in spending our precious advertising dollars, the Internet provides the only way to combine quality brand engagement with pin-point targeting and measurability to ensure maximum value and effectiveness.
With your help and support, Maktoob.com has come a long way: An audience of 14.7 million, triple-digit revenue growth, 253 employees in 6 cities throughout the Arab world dedicated to audience growth and advertiser success.
But the exciting part is – we’re just getting started!
We will never forget that our success is intrinsically tied to yours. As always, my colleagues and I are just an email or phone call away – I look forward to working with you as we climb new heights together in 2009.
Peace and Success,
Vice-President, Maktoob Group
General Manager, Maktoob.com
Mobile (Dubai): +971.50.4511279