Monday, February 18, 2008

BarbieGirls Hits 10 Million Users - Way to GO GIRL!

BarbieGirls, the virtual world designed by Mattel after that company's Barbie-brand, has hit 10 million registered users, reports the Washington Times. In April 2007, Mattel launched the Barbie Girls platform, a hybrid online-offline play experience that blends a fashion-forward, doll-inspired music player with the first virtual world designed exclusively for girls. Mattel executives Charles Scothon, General Manager & SVP, Girls Mattel Brands, Mattel, Inc., and Rosie O’Neill, Senior Brand Manager, Barbie Tech, Mattel, Inc. will keynote the upcoming Virtual Worlds 2008 conference taking place April 3-4, 2008 in New York, telling the audience what's next for Mattel and the Barbie brand.

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