Saturday, February 23, 2008

Javien's New Payment Gateway


By Michael LoPresti - March 2008 Issue, Posted Feb 12, 2008 Javien, Inc. is a well-known provider of content commerce technologies, primarily because of its platform product, Javien Digital Payment Solutions (DPS). The technology is aimed primarily at new media companies, such as digital music sites, to deploy and manage subscriptions, pay-per-view, downloads, micropayments, and alternative billing. In late January, the company announced the release of its New Media Payment Gateway, a product that allows customers to directly process payments for their content. Prior to this announcement, Javien DPS users were obligated to work with third-party gateways for payment processing. The Javien New Media Payment Gateway represents an effort to close the gap between itself and the content commerce needs of its customers. Though Javien has only been in operation since 2001, CEO Leslie Poole sees it as one of the veterans in the industry. He believes that Javien possesses a sophisticated understanding of the complexities of buying and selling content in the new media industry. “In this industry, new business models are promulgated on the fly,” says Poole. “We have to be prepared to deal with a wide array of transactions, like offers bundling a content subscription with a free trial and coupons—or any number of other factors. The world of digital commerce is complex and dynamic and speed is of the essence.” Poole says that developing its own payment gateway was a natural extension of Javien’s business. “We’re taking the wealth of knowledge and technology that we’ve accumulated over the past six years and wrapping it around a credit card payment. We were spurred largely through customer feedback. Until now, companies that used Javien DPS had our technology running everything, but they had separate payment relations. They’d come to us and ask, ‘Wouldn’t it be nice to have both in one package?’” Customers will have the option of signing up for the New Media Payment Gateway through Javien DPS’s merchant administration portal. The Gateway will process transactions through Visa, MasterCard, American Express, Discover, Diner’s Club, debit cards, and electronic check payments. It is equipped to accept, process, and settle multiple international currencies (including the British pound, the euro, and the Canadian dollar), eliminating exchange fees for consumers. Javien clocks the gateway’s authorization and purchase response time at less than 3 seconds.

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