According to Forrester Research, the number of Europeans shopping online will grow from 100 million to 174 million. In the United Kingdom, the average yearly per consumer Web retail spend will grow from around 1,000 euro to 1,500 euro, as UK consumers outspend even their US counterparts online. Overall, this will cause European ecommerce to surge to 263 billion euro in 2011, with travel, clothes, groceries, and consumer electronics all above the 10 billion euro per year mark.
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