Thursday, March 27, 2008

Single Euro Payments Area (SEPA) Makes Buying Games Easier

XIHA Games, a digital games store supported by a large international online community, now offers a selection of over a 1000 casual game titles and adds bank transfer to the payment options as the first pan-European online store. Over 1.2 million people have visited the website during the 6-month beta testing period, top-5 countries being China, U.S., Brazil, France and Spain. Helsinki, Finland (PRWEB) March 19, 2008 -- XIHA Games (http://www.xihalife.com/games/), a digital games store supported by a large international online community, now offers a selection of over a 1000 casual game titles and adds bank transfer to the payment options as the first pan-European online store. "Casual games differs in many ways from other, so called 'hardcore' games, which usually require a high-end game console or a PC", describes Jani Penttinen, XIHA's Co-Founder and Chief Technology Officer. "In brief, casual games are suitable for the whole family, and they are fun and easy to play. The games work on almost all standard PC and Mac computers". According to the U.S. -based Casual Games Association, last year 74% of the casual game buyers were female and 72% were over 35 years old, whereas a typical hardcore gamer is 15-35 year old male. XIHA Games store is powered by its user community - 1.2 million people visited the site during the 6-month beta testing period. Users are encouraged to write game reviews and recommend the games they enjoy playing on their personal profile pages. The completely open, so called "social media" approach to marketing helps game buyers to base purchasing decisions on peer reviews. For publishers, this minimizes the cost of advertising, as the games get promoted by fans to a global audience speaking over 20 different languages. Single Euro Payments Area (SEPA) consists of 31 countries, including those that have not introduced the euro currency. SEPA's first phase became operational on January 28, 2008, and the payment instruments will replace national systems by 2011. SEPA countries are Austria, Belgium, Bulgaria, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, and the United Kingdom, as well as non-EU member states Liechtenstein, Iceland, Norway and Switzerland." Press contact information: Juhani Polkko / XIHA Ltd / Tel. +358 40 543 0825 (GMT +2)

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